Regional Tourism Organization 6

Major Events Survey

Regional Tourism Organization 6 ("RTO 6") has a mandate to attract new visitors to Tourism Zone 6, which encompasses Durham Region, York Region and the Hills of Headwaters. As part of its tourism marketing and product development strategies, it is investigating how festivals, sports tournaments and other major events can fit into its marketing and communication strategies.

Early indications are that multi-day events with unique program content and high participant levels (e.g. performers, athletes, competitors) as opposed to high spectator levels, show the best potential to bring new visitors to the region. However, RTO 6 has the flexibility to work with a wide range of partners, and does not want to overlook any promising opportunities.

The mandate of RTO 6 includes strategic marketing as well as product development. As such, it can pursue a range of options to increase tourism activity from major festivals and events, including programs designed to increase the frequency and reach of event marketing initiatives, as well as programming or content enhancement to make the event more appealing and competitive to a wider audience.

With that in mind, this survey is being sent to event organizers across the region. Event organizers interested in attracting more visitors (active participants, spectators) from outside the region should complete the survey.

From the surveys received we will select a representative sample of event organizers for further interviews or workshops to help refine our strategy.

* indicates a mandatory field

Event Name *
Municipality
Venue(s)
Event Date(s) 2011 *	Start: * Finish: *
First Year Event Staged
Event Description *

Note: Local refers to whether the participants come from the local area or outside the local area.
Event Size	Total Number	Local (<40km) (%)	Non-local (>40km) (%)
Active Participants (eg. performers, competitors, event suppiers, vendors, concessionaires)
Spectators

Note: Local refers to marketing initiatives executed in and aimed at local residents, or aimed at (and probably executed) outside the local area.
Marketing Budget ($)	Cash	In-Kind	Total	Local (<40 km) (%)	Non-local (>40 km) (%)
Print
Direct Mail
Web-based
Total

Provide details on specific marketing programs aimed at attracting visitors from outside the region (i.e. > 40 km)

Do you have an official accommodation partner(s)? Yes No
Partner Name(s)
How many hotel rooms nights (i.e. one room occupied for one night) were sold as a result of your event?		How was this number established (e.g. tracking reports from hotels, estimates from hotels, best guess)

Contact Information

If your event would like to be considered for potential marketing and programming partnership initiatives with RTO6, please provide the contact information requested below.
Contact Name*
Address	Street No.*	Street Name*	Apt/Other
	Municipality*	Prov*	Postal Code*
Email Address*		Telephone*
Event Website
Please note that not all respondents will be contacted. We will be selecting a cross section of events from across the region to work with the RTO 6 team to further develop its marketing and product development strategies for major events. If you would like to be kept informed of RTO 6 activities, programs and strategies as they are developed, please check the box, below.
Yes: Please keep me informed of RTO 6 activities, programs and strategies as they are developed. Check Here:

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